Madison Square Park’s New Burger Joint Could Make for a Shake Shack Showdown
Monday October 3, 2011
Madison Square Park, has long been the burger center for NoMad, with Shake Shack devotees lining up day after day to get their burger fix. However, there’s a new kid on the block when it comes to burger joints, now that Schnipper’s Quality Kitchen is opening up on East 23rd Street between Madison and Park avenues. This of course is just a hop, skip and a jump away from the recent king of NYC burgers, Shake Shack.
“It’s not lost on us that Shake Shack is across the park,” company COO Andrew Schnipper told the New York Times last year. “And I suppose to some extent, we’re competition.”
“But people near Madison Square Park love burgers,” Schnipper added. “And there are long lines at Shake Shack. And we’re indoors. We’re not shooting to capture their overflow, but it could happen.”
The companies seem to agree on some basic concepts: great tasting burgers and a reasonable price. The ShackBurger at Shake Shack costs about $4.50 for a single and $7 for a double, and a cheeseburger at Schnipper’s goes for about $6.
Judging from the crowds at Schnipper’s last week, it seems possible that the two may be able to thrive despite the proximity of competition. The lunchtime crowds inside Schnipper’s remained strong, while the line outside of Shake Shack was substantial as always.
DNAInfo spoke to Eric Evangelou, 18, who is a regular Shake Shack patron, eating at Shake Shack at least 20 times, said he is open to the possibility of sampling another burger joint in the area—as long as it measures up.
“I’d consider another place if it was better, but right now, I haven’t found another place better than this,” said Evangelou, who walked past Schnipper’s but has never eaten there.
The jury is still out to see if Schnipper’s can take some of Shake Shacks thunder, but regardless, we are just happy to see some more great food enter the area of NoMad!
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