Joe Fresh Moving In To Fifth Avenue

Wednesday May 11, 2011

Joe Fresh Office

Racked is reporting that Canadian retailer Joe Fresh has recently signed a lease at 110 Fifth Avenue in NoMad New York, just steps away from us here at the Kew Offices. 110 Fifth was designed by famed turn-of-the-century architect Stamford White and is probably best known for its role in retail history almost a century after it was designed. We are referring to when Emporio Armani moved in during the ’90s, they ushered in a new era of shopping on this stretch of Fifth Avenue. Espirit also moved into this very space, and now all 15,000 square feet will be given over to Joe Fresh.

The Joe Fresh collection launched in the spring of 2009, and according to their bio, offers quality products that are both fashionable and affordable. The cosmetics collection features over 60 shades for lips and eyes with color palettes designed to work effortlessly everyday, and on every skintone. Seasonal colours are also introduced to reflect the trends.

This store will be the first Joe Fresh location outside of Canada when they open their doors this fall.


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